Advice on writing case studies
There are couple of methods of building customer confidence as rapidly and successfully as a nicely investigated and clearly written case study. They have the ability to develop admiration, credibility and belief by describing how a company solved a genuine problem.
A typical mistake (in my view) is to create case study reports in the self congratulatory, shoulder slapping method of a press release. This is counterproductive simply because it hampers its capability to bypass scepticism and provide a factually based proposition.
Rather, case study reports ought to focus on delivering a distinct, concise explanation on a problem confronted, how it was solved and the advantages acquired.